Soft Concrete

No two cities are more symbolic of the modern metropolis than New York and Los Angeles. Inspired by these epicenters of contemporary design and popular culture, Soft Concrete by Florida Tile targets the modern aesthetic. Compelling characteristics of cement and plaster fuse into a porcelain representation of urban sophistication. Graphics were created by hand, starting from recycled pavers and then precisely layering raw elements, sanding, tinting and repeating. The graceful movement of color and subtle texture created a look that is both industrial and urbane.